● The North Face · 2022
Lhotse — climb the mountain in your browser.
A scroll-driven WebGL ascent of Lhotse for The North Face's spring expedition campaign — accurate terrain, day-cycle lighting, kit shown in context.
02Problem
The North Face wanted a product story that didn't read like a product page. The ask: place the gear on the mountain it was designed for.
03Approach
We sourced topo data for Lhotse, baked atmospheric lighting passes, and choreographed a scroll-driven ascent. Kit moments are scroll-locked at altitude; product detail is one tap away.
04Outcome
Sub-2s LCP on mid-tier Android. Best-performing brand campaign page in the season.
—Selected frames
—Selected stack
- Three.js
- GLTF
- KTX2
- Next.js
- Vercel Edge
<2s mid-tier mobile
Largest contentful paint
2022
Year
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