✦Insights
Perspectives on the future of
digital innovation.
Notes from the studio. Practical, not preachy. Mostly written during the work, not after it.
● AI
AI strategy for mid-market brands: what to actually do in the next 90 days
Most AI plans we see are vendor pitches in disguise. Here's the framework we use with clients — three audits, two pilots, one decision.
8 min
● Design
Why museums keep asking for touchscreens (and what to ship instead)
After 18 years building museum experiences, here's the conversation that needs to happen at the start of every exhibit brief.
6 min
● Engineering
Scrollytelling without scroll-jacking
Our rules for scroll-driven experiences that earn the user's trust — and the technical patterns we keep coming back to.
5 min
● Strategy
Headless CMS decisions that age well
How to choose a CMS that lets your team ship for years — not just months — without engineering hand-holding.
7 min
● Studio
What Chattanooga knows about the internet that everyone else forgot
On building from a place that's been quietly winning the broadband game for fifteen years.
4 min
● Design
Design systems that survive a rebrand
The tokens, components, and conventions that outlast leadership changes — and the ones that don't.
6 min
● AI
What an AI agent can actually do on your site (in 2026)
Honest patterns for AI features that ship — search, drafting, summarisation, decision-support — and the ones that aren't ready.
9 min
● Engineering
The case against the loading bar
Why our hero pages don't have a percentage progress indicator — and what we use instead.
4 min
● Strategy
Interactive design that survives 2030
How to build sites in 2026 that won't read as period pieces in four years.
5 min