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Lee University · 2023

An admissions site that sounds like Lee.

A full admissions and student-life experience that replaced a fragmented stack with one CMS, one voice, one journey.

StrategyDesignDevelopmentPlatformsEducation
Lee University — An admissions site that sounds like Lee

02Problem

Lee's site had grown out into a dozen sub-experiences. Prospective students were dropping at the application door.

03Approach

We consolidated to a single multi-site CMS, rebuilt the IA around student decisions, and rebuilt the brand voice with admissions staff in the room. New design system, full programme catalogue, virtual tour integration.

04Outcome

Applications up; bounce on the programme catalogue cut materially. Recruitment marketing now ships in days, not months.

Selected frames

  • Lee — campus hero
  • Lee — interactive campus map
  • Lee — programme detail
  • Lee — student-life moment

Selected stack

  • Drupal multisite
  • Next.js
  • Algolia
  • AWS
  • Acquia

120+

Programmes catalogued

2023

Year

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