● Fortera Credit Union · 2024

Fortera — financial confidence as a product.

A rebuilt site for Fortera that puts member outcomes — financial confidence, not features — at the centre.

StrategyDesignDevelopmentFinance

02Problem

Fortera's old site spoke in product features. Members spoke in moments — buying a house, surviving a year, saving for a kid.

03Approach

We restructured the IA around member moments, refreshed the brand expression, and shipped a fast, accessible site with a flexible block-based CMS.

04Outcome

Time-to-product on the main funnel cut in half. Member NPS on the site experience moved up materially.

—Selected frames

—Selected stack

05Up next

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