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FBI · 2023

Stories of Service — an interactive recruiting platform.

A recruiting platform that walks candidates through real agent scenarios — desert, snow, city — rendered as low-poly 3D worlds with branching narrative beats.

StrategyDesignDevelopment3DGovernment
FBI — Stories of Service — an interactive recruiting platform

02Problem

The FBI's standard recruiting funnel underperformed with technical and STEM candidates. They needed something that respected the audience's intelligence.

03Approach

Three scenario-worlds — desert, snow, city — built as scrollable, gently interactive 3D scenes. Each scene branches into a role family. We wrote the copy alongside FBI public affairs.

04Outcome

Recruitment qualification rates lifted; the platform is still in production. Internal teams have asked to extend it to two more divisions.

Selected frames

  • City scenario — wide
  • Desert scenario — wide
  • Level overview interface
  • Branching narrative beat

Selected stack

  • Next.js
  • React Three Fiber
  • Blender
  • Cesium ion
  • Vercel

3 scenarios

Worlds

2023

Year

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