● Sub-service
E-commerce experiences that respect the buyer.
Custom storefronts and checkouts for brands that don't want a template. Shopify Hydrogen, Medusa, custom architectures with the same brand quality across product, story, and cart.
01What we do
- Shopify Hydrogen + Oxygen
- Medusa custom commerce
- Headless commerce architecture
- Subscription + membership models
- Internationalisation + tax
- PDP + PLP optimisation
02What you get
- Storefront with sub-2s LCP
- Cart + checkout that converts
- Operations + fulfilment workflow
- Analytics + experimentation infra
03How we work
Five phases, fixed at the door.
01
Discovery
Understand your business, your audience, and the truth of the brief. Most projects change shape here — and that's the point.
02
Strategy
Decide the moves. A clear thesis, a measurable outcome, and the smallest scope that gets us there.
03
Design + Prototype
Make the artefact. Tested with real users, refined against real constraints, ready to engineer.
04
Build + Ship
Engineered, accessible, performant. Shipped behind feature flags so the rollout can stay calm.
05
Measure + Iterate
Outcomes monitored against the thesis. The work continues — every project is the first version of something better.
05FAQ
- Should we be on Shopify?
- For most brands under $10M GMV, yes. Beyond that, the right architecture depends on margins, catalogue size, and channels.
Ready to start?
Tell us what you're trying to do. We'll come back inside a working day with a real first read.