← Portfolio
● Brightview Capital · 2024
A capital firm that didn't want to look like one.
A new brand and site for Brightview Capital, pitched away from the dark-suit aesthetic of their category and toward a posture of clarity.
StrategyDesignDevelopmentFinance
02Problem
Brightview wanted to attract founders, not just LPs. The category aesthetic was wrong for that audience.
03Approach
We rebuilt the identity around their actual investment thesis, wrote the site for founders, and shipped a fast, distinctive editorial layout.
04Outcome
First inbound qualified deal flow within weeks of launch.
—Selected frames
—Selected stack
- Astro
- Sanity
- Vercel
- Custom illustration
Could yours be next?
Tell us what you're building. We'll respond inside one working day with a real first read.